Kobe bryant biography about nike shoes

Nike is introducing the Year of the Mamba: a challenge to athletes, as the calendar turns, to choose the hard, uncomfortable path in the year ahead, all in dedication to fulfilling their most audacious dreams in life and sport.

The challenge encapsulates Kobe Bryant’s Mamba Mentality, a mindset born from a relentless, passionate and fearless pursuit of better, fueled by more grit and sacrifice than most are willing to give.

To power that never-ending commitment to greatness and pay tribute to Kobe’s memory, Nike designers embrace their own Mamba Mentality to obsess every detail in each product that bears his name — advancing the game; connecting athletes with Mamba Mentality; and helping them reach their goals, no matter how bold.

That obsessive drive toward betterment takes form in Nike’s new Year of Mamba collection of Kobe apparel and footwear, which intertwines the legendary Mamba Mentality with the rich